The challenges facing individual journalists are mounting.
Anthropology’s ethnographic methods can help.
Ethnography and journalism are close kin. Both share an interest in discovering what matters to society. Their methods are similar, from interviews to participating in events, fieldwork, and more. Their values are also shared, including reducing bias and not being extractive to the communities they report on. Ethnographic tools can bring a different dimension to journalism—one that can help with the mounting challenges faced by journalists working to unearth stories that matter to communities.